Friendly and ironic language, for a funny spot for social networks. The classic purchases of a couple at the supermarket become an identifying element and a source of entertainment for the transversal target to which it is addressed.
The protagonists introduce the two key elements of communication.
Fun and simplicity: the playful man sees the purchases as an occasion for have some fun with his partner.
Awareness and Responsibility: the woman, who embodies these principles, promotes the new certified and controlled products “OrigineCoop”. Fast editing cuts and funny effects are the result of the attention to a refined video post-production.
2018
Coop Italia
Media Prime
Tommaso Pizzamiglio
Francesca Melis, Alberto Guerra