Post production: T2 FILMS.

Mini documentaries appearing in a series created for the need to tell the brand and its products in their natural environment: sport.
The intent is to make the public perceive the capabilities and technical potential of the products, subjected to intense efforts by professional athletes. Through these mini documentaries, the viewer is involved by making them identify with the athlete, through the story of an experience linked to sporting activity.

This short is the story of a wonderful story: the story of five petals, born from the collaboration between two extraordinary women Lucia Silvestri, Art Director of Bvlgari and Jannah, sheikh of Abu Dhabi.
A union of spirits that has generated a collection signed by Bvlgari capable of leaving you breathless. In these jewels not only the souls of two great women converge but also two extraordinary countries, with distant but united cultures.

The company’s values ​​are represented by two key symbols of human existence: spirit and matter.
The first is necessarily represented by man, whose spirit is intelligence, adaptation to the uncontrolled forces of the universe.
Matter is the object resulting from creation, pure and ferocious energy.
This commercial was born with the need to communicate the launch of the new Xt4R lubricant, a product born from advanced technologies and a continuous search for perfection.
The tone is strong, powerful and vibrant.

Friendly and ironic language, for a funny spot for social networks. The classic purchases of a couple at the supermarket become an identifying element and a source of entertainment for the transversal target to which it is addressed.

The protagonists introduce the two key elements of communication.

Fun and simplicity: the playful man sees the purchases as an occasion for have some fun with his partner.

Awareness and Responsibility: the woman, who embodies these principles, promotes the new certified and controlled products “OrigineCoop”. Fast editing cuts and funny effects are the result of the attention to a refined video post-production.

The packaging of iconic products must be treated gently, but this is not the case.
In a totally unconventional way, the launch of the new Bardahl packs used an extreme, powerful style that follows Bardahl’s rules.

Vittoria Comunica takes care of the campaign claim: “Excellence is never an accident”, taking up the Greek maxim, combining the excellence of Bardahl products with the non-casualness of their formulation. In other words, the best creations born from commitment and continuous technological research. In addition to this, the claim takes advantage of the double meaning of the word “accident”, as a non-random occurrence and the concept of a vehicle accident.